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Varadero aspires to be the world’s best beach resort

VaraderoVaradero begins the high tourist season with additional motivation, aspiring to win recognition as the world’s best beach resort in 2020. To compete for this title, explained Ivis Fernández Peña, Tourism Ministry representative in the province, the peninsula must be declared an environmental resort area, a status already acquired by more than ten facilities in Varadero.

She recalled that, last February, the resort area was chosen as the second best beach in the world in the Traveler’s Choice 2019 awards organized annually by the Trip Advisor website, on which travelers provide most of the content.

The beach’s natural beauty remains the main feature travelers cite, hence the importance of establishing excellent environmental management as an added value, along with increasing the quality of services, she commented.

Fernández pointed out that despite the tightening of the U.S. blockade, the country’s main sun and sand destination begins the high season with more arrivals as compared to previous periods, and greater diversity and quality in hotel and extra-hotel options, as well as new flights and airlines providing service.

Varadero is an internationally established destination and a favorite of many travelers, she noted, adding that, since 2008, the resort has received more than one million travelers annually, with high levels of satisfaction reported.

Forecasts for the season are favorable, with a notable increase in visitors from Russia, the guest country of honor at the International Tourism Fair Fitcuba 2020, set to take place in Varadero.

Among the most important preparations for this event, she mentioned capital repairs at the Plaza America Convention Center, and the creation of Varadero Boulevard, a new space featuring varied offers and attractions.

With 53 hotels and some 22,000 rooms, Varadero is looking to add capacity next year, for the International Fair, another element that, along with new products, security, and excellent services, reinforces hopes of winning the title of best beach in the world.


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